
Farhoon Asim
I’m Farhoon Asim, the founder of The UK Job Institute—a step-by-step training platform designed to help international students secure sponsored jobs in the UK.
My journey began like so many others. I arrived in the UK from Karachi at 19 years old with big dreams and no connections. The early days weren’t glamorous: I juggled part-time work, struggled with culture shock, and collected hundreds of rejections before finally landing my first UK role.
But I learned something critical along the way: the UK job market is a system—and systems can be decoded.
From 500+ Rejections to Coaching Success
I faced over 500 rejections before securing a visa-sponsored role with KPMG UK as an Audit Graduate. The key wasn’t luck or fancy degrees. It was learning:
✅ How to communicate my story effectively
✅ How to write a UK-standard CV that passed automated filters
✅ How to approach professionals for advice, not just referrals
After KPMG, I joined Raindrop, a fintech startup, where I served as Growth Lead. There, I helped scale revenue from £6 million to £20 million in just over a year, honing my skills in marketing, growth strategy, and leadership in high-pressure environments.
But while I was building my own career, I never forgot how hard that first job was to get—and how many international students were going through the same struggle with even fewer resources.
Why I Built The UK Job Institute
I launched The UK Job Institute to make the playbook I wish I’d had available to anyone who needs it.
We focus on practical, proven strategies tailored for international students:
✅ AI-powered CV optimization that beats recruitment filters
✅ Generative AI-assisted cover letter writing
✅ Interview preparation with structured, honest feedback
✅ Tier 2 sponsorship guidance with real employer lists and outreach templates
✅ Personal branding for LinkedIn and professional networking
My mission is to help 1,000+ graduates land UK-sponsored roles by 2026.
What Sets Me Apart
I’m not just a career coach—I’m someone who’s been exactly where you are.
✅ I know what it feels like to be lost in the UK job market without local connections.
✅ I understand the pressure of visa deadlines and sponsorship requirements.
✅ I’ve built and tested every strategy I teach, both for myself and for hundreds of students.
In just the past year, we’ve helped over 150 students secure UK-sponsored roles. We’ve built a 7-figure coaching community from scratch, with over 79,000 LinkedIn followers and 50 million+ organic impressions sharing real-world, no-fluff advice.
My Approach: Modern, Transparent, Effective
The UK Job Institute isn’t about selling “magic bullet” promises. It’s about real strategies, honest guidance, and modern tools.
We leverage:
✅ AI and generative AI for smarter applications
✅ Personalized coaching for cultural fit and employer expectations
✅ Structured systems that take you from clueless to confident
Because recruitment has changed. Automated systems now decide who even gets seen by a human recruiter. Knowing how to work with them is essential—not optional.
A Mission Built on Paying It Forward
I’m also a TEDx speaker, sharing my journey and philosophy in “Turning ‘I’m an International Student’ into a Superpower.”
I regularly speak at universities, incubators, and events, teaching students how to turn what feels like a disadvantage into a competitive edge.
Why? Because I know firsthand that strangers who took the time to help me changed my life. My goal is to normalise asking for help—and prove that borders should never be stop signs.