In today’s job market, international students often face a maze of visa regulations, unclear job descriptions, and systems that seem designed to exclude them. Even with strong qualifications and ambition, many struggle to secure employment—especially in countries like the UK, where visa sponsorship remains the biggest barrier.
However, Farhoon Asim did not view this as a dead end. He saw it as a challenge worth solving.
After arriving in the UK with no industry connections, Farhoon became an auditor at KPMG, transitioned into fintech, and eventually launched a platform that helps others do the same. His journey shows that borders may delay progress, but they can’t stop determination.
The Beginning: Arriving in the UK With Big Dreams
In 2016, Farhoon Asim moved from Karachi to the United Kingdom. Like many international students, he hoped that a UK degree would be a passport to a successful global career.
Unfortunately, the reality was harsh. Despite strong academics and motivation, Farhoon was repeatedly rejected by employers. Some refused to sponsor visas. Others used automated filters that eliminated his application before it reached human eyes.
Instead of giving up, he took a different approach. Farhoon started tracking his results, experimenting with different CV formats, and learning how UK recruitment really works. His efforts eventually led to success—he was hired by KPMG UK, a prestigious Big Four accounting firm.
The Shift: From Corporate Employee to Career Coach
At KPMG, Farhoon developed professional skills and corporate discipline. After a few years, he made a bold move and joined Raindrop, a fintech startup.
There, he helped the company grow from £6 million to £20 million in revenue. He led marketing strategies, improved sales systems, and understood how fast-paced businesses operate.
During this period, international students frequently contacted him on LinkedIn. They asked how he secured his job, what his CV looked like, and whether companies were open to sponsorship. Initially, he responded casually. Soon, he realized that the demand was much greater than he thought.
So, in 2023, Farhoon launched The UK Job Institute.
What Is The UK Job Institute?
The UK Job Institute is a platform created to help international students land jobs in the UK with visa sponsorship. Unlike general career coaching services, this one is custom-built for non-UK citizens.
Key features include:
- A curated job board with verified sponsorship opportunities
- ATS-optimized CV and cover letter templates
- Interview training (both technical and behavioral)
- Weekly Q&A sessions
- Access to a community of alumni and mentors
To date, the program has helped over 150 students get offers from companies like Amazon, Capgemini, PwC, Deloitte, and Barclays.
How Farhoon’s Framework Works
Farhoon designed a three-step system known as the S3 Strategy: Skills → Story → Sponsorship.
Skills
First, students learn how to highlight their skills properly. For technical candidates, this means organizing GitHub portfolios, using metrics in project descriptions, and showcasing impact.
Story
Then, students craft their career story. Rather than listing every job or project, they learn to focus on achievements, relevance to the role, and outcomes. This storytelling approach makes their profiles more memorable.
Sponsorship
Finally, students are trained to identify UK companies willing to sponsor work visas. Farhoon teaches them how to:
- Search visa databases
- Use Boolean filters on job sites
- Message recruiters with proven scripts
This framework helps students avoid random applications and instead focus on strategic opportunities.
Common Mistakes and How to Avoid Them
Farhoon has identified several mistakes that international students make.
1. Applying to Every Job
Many students submit hundreds of applications without tailoring their CVs. Instead, they should apply selectively to companies that have sponsored before.
2. Ignoring LinkedIn
A strong LinkedIn profile increases visibility. Farhoon advises students to write impact-driven headlines, post regularly, and engage with recruiters.
3. Poor Interview Preparation
Interviews in the UK are different from those in other countries. Farhoon trains his students using mock interviews, STAR format answers, and communication tips.
Farhoon Asim on LinkedIn: Building a Brand
With over 79,000 followers, Farhoon is a recognized voice on LinkedIn. His posts attract international students, HR professionals, and hiring managers alike.
He regularly shares:
- Resume rewrites
- Sponsor-ready job lists
- Myths about the UK job market
- Interview prep techniques
These posts are not just inspirational—they’re actionable.
Why Farhoon’s Work Matters Today
Brexit and immigration changes have made UK jobs more competitive. At the same time, the Graduate Route visa gives students just two years to find a sponsoring employer.
This window is short. Without guidance, many students waste time and lose the chance to stay.
That’s why platforms like The UK Job Institute are essential. They offer clarity, structure, and support at a time when most international students feel overwhelmed.
What Students Say About Farhoon Asim
“I applied to 80 jobs on my own and heard nothing. After joining the program, I had 3 interviews in two weeks and got an offer from a consulting firm.” — Ananya, Data Analyst at Capgemini
“Farhoon’s CV teardown session alone made the course worth it.” — Ravi, Software Engineer at TCS
“He’s not just a coach. He’s the voice we needed in a broken system.” — Lina, Graduate at Deloitte UK
A Bigger Purpose: Creating Access and Hope
Farhoon believes that international students deserve a fair shot. His goal isn’t just to get people jobs—it’s to shift the system.
He promotes:
- Transparency in job search processes
- Confidence in skill-building
- Community for ongoing support
By building frameworks, publishing content, and speaking at events (including TEDx), he’s inspiring a movement beyond just careers.
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